The desire and urge to scratch areas of one’s skin is called itchiness or pruritus. This itchiness could be localized; limited to a certain area of the body or generalized; occurring all over the body. Skin gets itchy with excessive dryness, sunburns, skin sensitivity and prickly heat Applying a moisturizer after your shower, staying hydrated from the inside by drinking adequate water, eating water-rich fruits and vegetables, taking short showers with tepid water, using a moisturizing body wash help in reducing itchiness. Do contact your dermatologist if itchiness persists with symptoms like fever, hoarse throat, runny nose, skin rash etc.


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