So what is mySkin?


You care about your skin. Why wouldn’t you? It’s your largest organ. But how much time can you realistically devote to researching and evaluating products? Don’t you wish you could just open your cabinet and — Voila! — have the perfect products magically appear? Products that are effective, safe for your skin, and worth every penny. Our mission is to bring clarity to the world of skincare, and give you the confidence to make better decisions. In today’s oversaturated beauty market of more than 70,000 cleansers, creams, lotions, serums…dare we go on?.. There’s a constant parade of promises and conflicting claims. How do you know what works best for you? Whose advice do you trust?

Enter mySkin. We can’t fill your actual shelf but we can offer you a virtual one—stocked with the most effective products just for your skin. It’s an efficient way to go about finding skincare that really works for your skin, along with insight into your skincare questions. This gives you more time to do all those things you’ve wanted to do like skydiving, or writing the next Oscar-winning screenplay (after all, perfect skin does go hand-in-hand with Red Carpet).

Whether you’re a woman, a man, a teenager, a busy mom, anyone who cares about your skin, mySkin can help you.

How are we different?


First and foremost, we strive to be as unbiased as possible. Not many can say that. We don’t make or sell products, promote products on our site, or take advertising from skincare manufacturers. Our mission is to provide you with the information and tools to help you make better decisions, while we remain independent and neutral.

Secondly, we utilize a unique approach. Many variables affect skin health and appearance — genetics, lifestyle, health conditions, and environment, to name a few. Imagine finding your “Skin Twin” — someone with that same profile and learning what works for him/her. Utilizing scientific principles and highly sophisticated algorithms, mySkin analyzes these variables for deeper insight on how products work on different skin. We look at your product experiences and preferences, and those of people who are just like you, to identify those most effective. Our approach is based on the idea that, when someone is just like you, a product that works for her (or him) is very likely to work for you too. Our service is backed by years of research. We’re also doing something we think deserves attention. We’re listening. To you! We’ve interviewed hundreds of you to understand your needs and problems. Many of you say how overwhelmed you are with the thousands of products and claims in the beauty industry. Navigating the world of skincare shouldn’t be so complicated. We want to make it easier for you. So we did.

So come in and explore your new mySkin Community. Discover all the great features we have in store for you. We’re here to help you be happy in your skin.

Who are we?

mySkin TEAM

myskin team

We love dirty martinis (extra olives). Chocolate chip cookies (dark chocolate, if you please). And doing crazy things (remember that skydiving we mentioned?).


  • about Frank Sui
  • about Geraldine Laybourne
  • about Harald Stolzenberg
  • about John Buckingham
  • about Loretta Ciraldo
  • about Patricia Pao

We want to put our best face forward, so to speak. That means gathering ideas and suggestions on how to improve as we build a trusted community for you. So go ahead. We can take it. How are we doing?

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